01. Definition
The primary evaluation methodology used in UK public procurement. Under the Procurement Act 2023, the term 'MEAT' (Most Economically Advantageous Tender) was transitioned to 'MAT' (Most Advantageous Tender) to clarify that contracts are awarded based on the best overall value—balancing quality, social value, and technical competence—rather than being driven solely by the lowest price.
Usage in Methodology
"We optimize our Position to Win strategy to identify the specific price/quality intersection that yields the highest MAT score."